Marketing Planning Software

Marketing Resource Management

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Highlights from our analysis of CEO pay

usatoday:

  • CEOs scored an 8% pay increase in 2012, taking the median to $9.7 million, for the biggest increase in two years.
  • Of the universe of CEO pay packages we examined, 16 weighed in the mega-payout range of $20 million or more, and an additional 63 surpassed $10 million. 
  • Just three CEOs, Walter Robb and John Mackey, co-CEOs of Whole Foods Market, along with Warren Buffett of Berkshire Hathaway, came in with pay packages of less than $2 million.
  • The biggest payday went to Robert Iger, CEO of Walt Disney. Iger pulled in more than $37 million, including $17.3 million in stock and options awards and a bonus of more than $16 million.

Find the full analysis and CEO pay data here: http://usat.ly/16idF7L

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wnycradiolab:

Paperwork Explosion: a 1967 IBM marketing film from a young experimental filmmaker named, um, Jim Henson.  Maybe you’ve heard of him

If you watch one IBM marketing film today (or in your whole long life) make it this one.  Check out an in-depth analysis of the film here or watch more of Henson’s experimental shorts here.

(Thanks to Josh Luxenberg for pointing me towards this insane gem.)

(Source: youtube.com)

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reuters:

Twitter users are about to become major marketing fodder, as two research companies get set to release information to clients who will pay for the privilege of mining the data.
Boulder, Colorado-based Gnip Inc and DataSift Inc, based in the U.K. and San Francisco, are licensed by Twitter to analyze archived tweets and basic information about users, like geographic location. DataSift announced this week that it will release Twitter data in packages that will encompass the last two years of activity for its customers to mine, while Gnip can go back only 30 days.
Twitter opted not to comment on the sale and deferred questions to DataSift. In 2010, Twitter agreed to share all of its tweets with the U.S. Library of Congress. Details of how that information will be shared publicly are still in development, but there are some stated restrictions, including a six-month delay and a prohibition against using the information for commercial purposes.
Read more: Twitter is selling your data

reuters:

Twitter users are about to become major marketing fodder, as two research companies get set to release information to clients who will pay for the privilege of mining the data.

Boulder, Colorado-based Gnip Inc and DataSift Inc, based in the U.K. and San Francisco, are licensed by Twitter to analyze archived tweets and basic information about users, like geographic location. DataSift announced this week that it will release Twitter data in packages that will encompass the last two years of activity for its customers to mine, while Gnip can go back only 30 days.

Twitter opted not to comment on the sale and deferred questions to DataSift. In 2010, Twitter agreed to share all of its tweets with the U.S. Library of Congress. Details of how that information will be shared publicly are still in development, but there are some stated restrictions, including a six-month delay and a prohibition against using the information for commercial purposes.

Read more: Twitter is selling your data